Android - HBO Now like Content Subscription

 Few apps like HBO Now have started offering subscriptions via Play store and this approach when used by content distributors help manage active subscriptions with ease.

 This can be enabled via Play Developer Subscriptions API.

A SubscriptionPurchase resource indicates the status of a user's subscription purchase.

{
  "kind": "androidpublisher#subscriptionPurchase",
  "startTimeMillis": long,
  "expiryTimeMillis": long,
  "autoRenewing": boolean
}